Wednesday 8 February 2012

TOY FAIR NUMBER 2

The snow arrived, and one big pup had a whale of a time diving into the snow drifts. Black ice meant a new playground skating the full length of the yard.


The 62nd International Toy Fair has been held. From the 1st to the 6th of February Nuremberg in Germany will have seen approximately 79 000 visitors from 114 countries around the World, making it one of the major events in the toy calender. Everyone wanting to see what the new trend will be. OK, you get the idea it is massive, no way can you do this in a day!!! Not to be left out our Girls were there.


One of the themes for the Toy fair for 2012 was toys for teenagers. Toys4Teens have focused on the interesting target group of 13 to 17 years and their consumer behaviour. Toys4Teens conducted research in Germany speaking directly to their target group and found that teenagers do like to play. Boys probably more than girls!! The favourite being electronic games, and play consoles. Classic games and puzzles came second, with sport, leisure and outdoor toys following in third place. So if you see more emphasis on toys for teenagers over the coming year you know why.


When our girls did eventually make it back, following delays and diversions due to the snow, they were full of enthusiasm and cold. They had seen some beautiful toys, wooden carved animals that looked realistic and very tactile. A kitchen that was unusual because it was made of wood but folded flat for storing under a bed! Just a small taster of the many things that caught their attention and have us all excited. Watch this space, we will be getting some very different, but brilliant toys in that we can't wait to try out.


Sorry perks of working in a toy shop. Keep wrapped up. Julie

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